LEDA OFFICIALS HOPE TO REV ECONOMIC ENGINE THROUGH DRAG RACING

By Jon Mayhew

CHARLOTTE -- Approximately 50 members of the Lincoln Economic Develop Association traveled by bus from Doug Herbert Racing to the new Z-Max Dragway at Lowe's Motor Speedway in Concord for the National Hot Rod Association (NHRA) Carolinas Cup on Sept. 12.

"This was their first experience at a drag race and the contrasts with NASCAR were many," said LEDA new business manager Kim Phillips. "For example, each ticket holder has the opportunity to access the pit area, allowing for fans to get up close and personal with their favorite drivers and their crews while preparing for the next heat."

Phillips called the atmosphere in the pits "carnival-like."

Herbert had difficulties in his first heat during the early afternoon. Later in the evening, however, Herbert didn't disappoint his loyal Lincoln fans. He easily qualified for the races that would take place later in the week.

Qualifying speeds reached over 310 miles per hour according to Phillips.

LEDA officials hope their presence at the drag way, along with Herbert as an "ambassador" for LEDA, would pave the way for more racing-related industry to locate in Lincoln County.

"I really appreciate the supporting applause of the Lincoln crew," said Herbert.

Herbert's car memorialized sons James and Jon, who died earlier this year in an automobile accident in Mecklenburg County. The LEDA group later had the opportunity for a question/answer session with Herbert as he described preparations for the heats and experiences as a drag racer.

Herbert finished fifth in Saturday's race.